Facebook applications
Brand pages are a heavily used feature of Facebook. Major brands, celebrities, etc. use Facebook Pages as their "social home" on the web. One of the most interesting features of a brand page is the ability for an application to be used within the context of a brand Facebook page. You can find a great example of this kind of integration on the Gatorade pages and the Pepsi pages.
Building an application on Facebook gives you the opportunity to deeply integrate into the core Facebook experience. Your app can integrate with many aspects of Facebook.com, including the News Feed and Notifications.
All of the core Facebook Platform technologies are available to Apps on Facebook.
They are a fantastic way for a brand or business to drive some real engagement with their customers and fans.
Canvas and Tabs
Apps on Facebook are loaded into either a Canvas Page or simply within one of the tabs on your brand page. A Canvas Page is quite literally a blank canvas within Facebook on which to run your app.
We populate the app by providing Facebook a URL that contains the HTML, JavaScript and CSS that make up your app. When a user requests the Tab or Canvas Page, Facebook loads the URL within an iframe on that page. This results in your app being displayed within the standard Facebook layout.
We realise that to the non-technical this all sounds like a whole load of clingon and ewok, but really its quite simple and allows us to build a brand experience that drives large levels of engagement. Pretty much whatever you want to do within your Facebook pages we can build for you.
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