innocent banners
Online display media, or “banners” are often left to the very last minute and produced without much thought or attention to their environment. Is it any surprise that businesses and brands then complain that the media didn't work or that display is a waste of money….
However, if you are smart brand like our lovely client “innocent drinks” then you understand that an advert on Ocado, and other supermarket websites, can be a powerful sales tool. So a while back we were tasked with creating a suite of banners and MPU’s for innocent to push their new juice range.
The result is each and every banner is beautifully designed, with a clear benefit and a clear call to action.
Oh, and we have continued to create many, many sets of online ads for them as they obviously must work….
So…
Make sure your online media is well designed, or beautifully artworked, with a clear call to action, with really obvious benefits (not just a few features), and always consider the environment where it will appear, and the target audience.
Ocado