RCI: Digital Destination Guide
Brief
This year RCI have moved away from the traditional ‘resort poured’ printed directory towards an online guide that focuses on the worldwide destinations that RCI has to offer its members.
The brief was to create an “online experience” that would drive members through to RCI.com in order to view the resort details and book.
In summary:
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It had to educate RCI members
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It had to be an inspiring research tool
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It had to be a useful planning tool
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It had to be the start of a booking journey
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It had to inspire RCI members
Solution
The complete solution was conceived and planned, and then built by DPC.
The site and the videos were all designed, built and produced by ourselves, and then localised into 14 languages.
“The RCI Digital Destination Guide: Delivering content that inspires”
A video-rich way to browse all the destinations that RCI service and have an innovative Google mash-up to drive the user journey into the booking engine at RCI.com
Key points:
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Video rich site – videos hosted on YouTube to help social media interaction
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The main application and the regions have introductory videos
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Each destination has an introduction, gallery and videos, facts and tips, member reviews, and a Google mash-up of resorts to drive the user to the booking engine
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Localised into 14 languages
Results
Confidential
Visit the site