RCI: HTML emails
Brief
DPC were tasked with the job of designing and developing a new suite of email modules that would form the foundations for all RCI emails for use in 14 languages.
Production notes
A suite of visually stunning modules, coded to the highest quality enabling the RCI studio staff to be able to create further emails to promote their holidays and exchanges.
DPC produced a number of campaigns for RCI including the new member sequence, the 2010 registration campaign, and the new member retention campaign.
The emails needed to meet a number of criteria:
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Utilisation of strong, relevant holiday imagery
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Consistent branding
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Consistent design and layout
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Quality coding
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Everything localised so language versions worked as well as UK versions
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Constant benchmarking against best practice guidelines
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Every email fully tested
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Emails also fully tested on the most popular mobile devices
Results
The new emails had a massive impact within the RCI member base:
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Open rates increased to 42%
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Click through rates increased to 19.5%
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Unique clicks increased by 12.9%
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RCI.com activity increased by 18%
All these results represent significant double-digit growth.
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